Jesse Schor

In this Workshop, Nikan and Jesse will highlight process needs, tools, and best practices for efficiently aligning and scaling marketing and development teams to accelerate time to market.

You will take deep dives into:

• How marketers should provide appropriate context to requests to help engineers understand the business cases

• Inviting engineers to the conversation early on when deciding what the marketing objectives are trying to achieve

• Offering a product mindset new content features (e.g., building a resources hub when content marketing initiatives expand beyond blogs alone)

What you should bring:

A curious attitude!