Eric Dodds

Eric Dodds

Growth Marketing, Rudderstack

@ericdodds

Eric works on the marketing team at RudderStack and manages their marketing technology stack, including the website. He has over a decade of experience working with and implementing marketing technology and analytics.

Details

March 3, 2022(Day 2)08:00 PM UTC - 08:30 PM UTC

workshop

Kissing Google Analytics and GTM Goodbye: A Story + Guide on Performance and Analytics

At RudderStack, the marketing site and docs run on Gatsby, which is super fast, but GTM (Google Tag Manager) and Google Analytics were a constant performance headache, and worse, were producing poorer and poorer data with the rise of blockers. Their solution? Rip out GTM and GA completely!


Now, they run the Gatsby RudderStack plugin, which significantly improved performance (as well as data quality and flexibility in the tools they use). In benchmarking tests, removing GA, GTM and their A/B testing script resulted in 27% faster blocking, 40% decrease in unused JS, 39% improvement in JS execution, 39% improvement in load time. It also resulted in much better analytics data, which they view in multiple tools: Snowflake, Mixpanel and...yes, Google Analytics, which is data to server-side through RudderStack.


From a performance and analytics perspective, you could say they're having their cake and eating it, too. If you're ready for a serving of your performance improvement, join them live! You'll learn how to replace Google Analytics and Google Tag Manager to increase site performance and how to drive better analytics with first party data.



There are no Workshop prerequisites but if you'd like to follow along, Eric suggests you create a RudderStack account ahead of time.


Eric Dodds
Eric Dodds

Growth Marketing, Rudderstack

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